Ideas, guides and practical thinking from the intersection of design, technology and business.
PERSPECTIVESIf you look back at digital marketing strategies from a decade ago, search engine optimization (SEO) often felt like a mechanical puzzle. To rank for…
PERSPECTIVESThe digital marketplace in Kenya has matured dramatically. Whether consumers are looking to secure a mortgage in Nairobi’s Westlands, invest in fintech platforms, purchase medical…
PERSPECTIVESWhen search engine crawlers like Googlebot visit your website, their goal is to index unique, high-value pages that provide distinct answers to user queries. If…
PERSPECTIVESWhen it comes to SEO performance in Kenya, having great content and a sharp design is only half the battle. If your website takes too…
PERSPECTIVESIn the fast-paced digital economy of Kenya, every second counts. Whether a potential customer is browsing your e-commerce store on a smartphone in Mombasa, reviewing…
PERSPECTIVESThe way consumers search for products, services, and local businesses in Kenya has undergone a seismic shift. If you walk through the bustling streets of…
PERSPECTIVESFor years, link building has been regarded as one of the most challenging—and misunderstood—pillars of search engine optimization (SEO). In the early days of digital…
PERSPECTIVESWhen business owners and marketers in Kenya think about SEO, their minds usually gravitate toward content creation, keyword research, and acquiring backlinks. While these on-page…
PERSPECTIVESFor many CEOs and managing directors across Kenya, digital marketing has historically been treated as a mysterious “black box.” Agencies talk about keyword rankings, domain…
PERSPECTIVESWhen investing digital marketing shillings in Kenya’s competitive market, business owners frequently face a crossroad: Should we spend our budget on Google Ads for instant…
