Understand your business and audience
We explore your offer, customers and the actions that matter to your business. Different audiences may need different journeys.
THE BLACK SHEPHERD PROCESS · 01 / 05
DiscoverGood questions. Better beginnings.
Your business, audience and priorities. We begin with questions that shape a useful brief.
Let’s shape your project ↗STAGE 01BLACK SHEPHERD ↗
THE FOCUS
The discovery brief
A shared understanding of the problem worth solving.
WHAT HAPPENS HEREA purposeful stage.
A purposeful stage.
A practical outcome.
A shared understanding of the problem worth solving.
Review your existing website and assets
We look at the content, systems and brand materials you already have, identifying what should be kept, improved or connected.
Agree priorities, constraints and measures of success
Together we identify essential outcomes, practical constraints and ways to judge the work. These become the foundation of the project brief.
MADE TOGETHERYour perspective.
Your perspective.
Our connected expertise.
A considered process works best when the right people are involved at the right moments.
Your goals, existing website, brand assets and the people you want to reach.
We review the priorities together before turning them into a scope.
YOUR NEXT MOVEA stronger digital business
Let’s talk A stronger digital business
starts with a conversation.
Bring your idea. We’ll help you shape the scope and the next steps.
