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Using WhatsApp and TikTok to Sell More: Social Commerce Tips for Kenyan Entrepreneurs
29
Jun
Jun
In the Kenyan e-commerce landscape of 2026, the traditional “website-only” model is no longer enough. The modern Kenyan buyer journey is fast, mobile-driven, and happens entirely within social platforms. Today, your store is wherever your customer is scrolling—and for millions, that is TikTok and WhatsApp.