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Cash on Delivery in Kenya: How to Manage It Without Losing Money
29
Jun
Jun
In the Kenyan e-commerce ecosystem, Cash on Delivery (COD) is a double-edged sword. While it remains one of the most effective ways to lower the barrier to entry and build trust with first-time online shoppers, it also introduces significant operational risks—from “return-to-origin” (RTO) costs to cash-handling fraud.
