Category Archives: E-commerce

In the fast-evolving digital landscape of 2026, Kenyan business owners are facing a brutal reality: The “Boost Post” era is dead. Gone are the days when spending 10,000 KES on a Facebook boost would result in a flooded inbox and sold-out inventory. Today, the Kenyan consumer is more discerning, the ad algorithms are more complex, and the competition in the Nairobi CBD and beyond has shifted from “who has the best shop” to “who has the best conversion funnel.”