Ideas, guides and practical thinking from the intersection of design, technology and business.
PERSPECTIVESInvesting in Search Engine Optimization (SEO) for your business in Kenya—whether you run a corporate firm in Nairobi, an e-commerce store in Mombasa, or a…
PERSPECTIVESWhen investing in Search Engine Optimization (SEO) for a business in Kenya—whether you operate a corporate firm in Nairobi’s Upper Hill, an e-commerce store in…
PERSPECTIVESFor business owners and digital strategists in Kenya, driving predictable, long-term traffic to a website requires moving away from the ephemeral nature of paid social…
PERSPECTIVESHow to Choose the Best SEO Agency in Kenya for Guaranteed ROI Choosing the right Search Engine Optimization (SEO) agency is one of the most…
PERSPECTIVESWhen mapping out a digital marketing strategy for a business in Kenya, one of the most common budget allocation dilemmas is deciding between Search Engine…
PERSPECTIVESFor business owners in Kenya, investing in Search Engine Optimization (SEO) is one of the most reliable ways to generate a continuous stream of qualified…
PERSPECTIVESWhen launching or managing a brand online, cutting startup expenses is always an appealing goal. For startups and small business owners in Kenya, discovering “100%…
PERSPECTIVESLaunching a business website in Kenya is often celebrated as a major milestone. You’ve approved the design, finalized the copy, connected your social media accounts,…
PERSPECTIVESIn the digital-first economy, your website is your 24/7 storefront, sales representative, and customer service desk. Whether a prospective client is browsing your offerings late…
PERSPECTIVESIntroduction: Why Standard Keyword Research Fails in Kenya If you plug standard Western keyword research metrics into Google.co.ke without adjusting your strategy, you are setting…
