Transform Your Business with Social Media Marketing in Kenya

In 2026, social media in Kenya has moved far beyond “likes” and “shares.” It is now a high-velocity sales channel where Social Commerce, Short-Form Video, and AI-driven Community Management dictate who stays in business. For Kenyan SMEs, the challenge is no longer just being online—it’s being relevant in a crowded feed.

Black Shepherd Technologies has launched 30 specialized Social Media Marketing (SMM) packages for 2026, designed to turn scrolling Kenyans into loyal customers. These packages integrate local nuances, such as M-Pesa payment triggers and “WhatsApp-First” conversion funnels, to ensure maximum ROI.


1. Foundation & Presence Packages (1–6)

Best for startups and small businesses establishing their brand voice.

1. The “Social Identity” Starter

Everything a new business needs to look professional from day one.

  • Features: Profile optimization (FB/IG), custom cover photos, 8 basic posts.
  • Price: KSh 15,000/month Get Free Quote

2. The WhatsApp Business Catalyst

Transform your WhatsApp into a professional storefront.

  • Features: Catalog setup, automated away messages, 5 custom “status” graphics weekly.
  • Price: KSh 12,000/month Get Free Quote

3. The “Consistent Growth” Bundle

For businesses that want a steady pulse on social media without the hassle.

  • Features: 12 posts per month, community management (1 hour/day), monthly reporting.
  • Price: KSh 25,000/month Get Free Quote

4. The Google Business Profile Boost

Essential for local shops (Hardware, Salons, Cafes) to appear in “near me” searches.

  • Features: Weekly photo updates, review management, local keyword optimization.
  • Price: KSh 10,000/month Get Free Quote

5. The “Visual Storyteller” (IG Focused)

High-aesthetic content for fashion, beauty, and lifestyle brands.

  • Features: Grid planning, 4 high-quality Reels, aesthetic story templates.
  • Price: KSh 30,000/month Get Free Quote

6. The “Engagement” Pro Pack

Focuses on building a community through polls, quizzes, and direct interaction.

  • Features: 20 interactive stories/month, comment moderation, DM sales scripts.
  • Price: KSh 22,000/month Get Free Quote

2. Video & Viral Content Packages (7–12)

Leveraging the 2026 dominance of TikTok and Reels.

7. The TikTok “Trends” Starter

We identify the trends and you just film—or let us handle the editing.

  • Features: Trend research, 8 edited videos, hashtag strategy.
  • Price: KSh 35,000/month Get Free Quote

8. The “Reels Specialist” Suite

High-quality, short-form video content specifically for Instagram’s algorithm.

  • Features: 10 professionally edited Reels, trending audio selection, cover design.
  • Price: KSh 40,000/month Get Free Quote

9. The YouTube Shorts Growth Pack

Targeting the massive Kenyan audience moving away from long-form to “Shorts.”

  • Features: 12 Shorts/month, SEO-optimized titles, thumbnail design.
  • Price: KSh 38,000/month Get Free Quote

10. The “Behind the Scenes” (BTS) Content Pack

Humanize your brand with raw, authentic office and production content.

  • Features: Weekly onsite content capture (Nairobi only), raw clip editing.
  • Price: KSh 50,000/month Get Free Quote

11. The Influencer Liaison Pack

We manage your relationships with 5 micro-influencers to create “User Generated Content” (UGC).

  • Features: Influencer sourcing, brief creation, content approval.
  • Price: KSh 45,000/month Get Free Quote

12. The Viral Content Lab

High-risk, high-reward creative concepts designed to get people talking.

  • Features: 2 “Mainstream” campaign ideas per month, professional scriptwriting.
  • Price: KSh 65,000/month Get Free Quote

3. Advertising & Conversion Packages (13–18)

Paid social strategies to turn attention into M-Pesa transactions.

13. The Meta “Lead Gen” Engine

Stop hunting for customers and let them come to you via integrated forms.

  • Features: Ad copy, lead form setup, automated lead delivery.
  • Price: KSh 20,000 (Management Fee) Get Free Quote

14. The “Sales Booster” (Direct-to-WhatsApp)

The most popular package in Kenya. Ads that open directly into a WhatsApp chat.

  • Features: Targeting “Likely Buyers,” WhatsApp button integration, daily monitoring.
  • Price: KSh 18,000 (Management Fee) Get Free Quote

15. The TikTok Ads “Growth” Suite

Harnessing the high conversion rates of TikTok Spark Ads.

  • Features: Creator-led ad content, objective-based bidding, demographic targeting.
  • Price: KSh 30,000 (Management Fee) Get Free Quote

16. The Dynamic Remarketing Pack

Specifically for e-commerce. Shows users the exact product they just looked at on your site.

  • Features: Pixel/API setup, dynamic product ads, cart abandonment targeting.
  • Price: KSh 25,000 (Management Fee) Get Free Quote

17. The “Event & Launch” Blitz

Short-term, high-intensity advertising for a specific event or product launch.

  • Features: Countdown ads, daily budget optimization, multi-platform coverage.
  • Price: KSh 40,000 (Project-based) Get Free Quote

18. The Full-Funnel Social Ads Suite

A holistic strategy covering Awareness, Consideration, and Conversion.

  • Features: Split testing, video ads, static carousels, detailed ROI reporting.
  • Price: KSh 55,000 (Management Fee) Get Free Quote

4. Corporate & B2B Social Media (19–24)

Professional branding for NGOs, Law Firms, and established SMEs.

19. The LinkedIn “Authority” Pack

Establish your firm as a leader in the Kenyan professional landscape.

  • Features: 2 industry thought-leadership articles, executive profile management.
  • Price: KSh 45,000/month Get Free Quote

20. The “Reputation Guard” (PR Social)

Active monitoring of brand mentions and crisis management.

  • Features: Sentiment analysis, 24/7 comment moderation, PR response templates.
  • Price: KSh 50,000/month Get Free Quote

21. The Recruitment Booster

Use social media to find the best talent in Kenya.

  • Features: Job post graphics, targeting by professional skill, LinkedIn/FB job ads.
  • Price: KSh 30,000/month Get Free Quote

22. The Multi-Language Social Suite

Post in English, Swahili, and Sheng to reach different market segments.

  • Features: Cultural nuance editing, dialect-specific copywriting.
  • Price: KSh 35,000/month Get Free Quote

23. The Webinar & Live Stream Producer

We manage the technical side of your Facebook/YouTube/LinkedIn live events.

  • Features: Live stream moderating, graphics overlay, post-event clip editing.
  • Price: KSh 25,000/event Get Free Quote

24. The Podcast Social Expansion

Turn your podcast into dozens of social media “nuggets.”

  • Features: Audio-grams, video captions, key-takeaway graphics.
  • Price: KSh 40,000/month Get Free Quote

5. AI-Ready & Specialized Social Packages (25–30)

Cutting-edge tools to automate and dominate.

25. The AI Social Assistant

A chatbot that handles initial inquiries on FB Messenger and Instagram DMs.

  • Features: Custom AI training, lead qualification, human-handoff system.
  • Price: KSh 35,000 (Setup) Get Free Quote

26. The “Omni-Channel” Sync

Ensures your message is identical across 5+ platforms including X, Threads, and Pinterest.

  • Features: Automated cross-posting, platform-specific resizing.
  • Price: KSh 45,000/month Get Free Quote

27. The Tourism & Safari “Social Scout”

Built for tour operators (e.g., AK African Tours and Safaris).

  • Features: Focus on high-intent travel hashtags, international audience targeting.
  • Price: KSh 55,000/month Get Free Quote

28. The Real Estate “Virtual Tour” Social

For property agents looking to move units via social media.

  • Features: 360-degree photo posts, video walkthroughs, agent branding.
  • Price: KSh 60,000/month Get Free Quote

29. The “Social Commerce” Integrated Shop

Setting up and managing your Facebook and Instagram Shops.

  • Features: Product tagging, inventory sync, “View on Website” integration.
  • Price: KSh 40,000 (Setup) Get Free Quote

30. The “Elite Enterprise” Social Strategy

A custom-built department for large firms needing a 24/7 social presence.

  • Features: Dedicated account manager, daily content production, advanced AI analytics.
  • Price: Custom Quote Get Free Quote

The Strategic Importance of Social Media in 2026

In 2026, the Social Proof Loop is what drives Kenyan commerce. When a potential customer sees an ad, their first action is to check your comments and your latest “Status” or “Story.” If your presence is stagnant, they move to the next business.

By using a structured package from Black Shepherd Technologies, you ensure that your business remains in the “Consideration Set” of the consumer. Our packages are priced to scale—start with a Foundation pack and move to an Advertising pack as your revenue grows.

Ready to take over the feed?

Choose your package and let’s build your social empire. Get Free Quote

Would you like me to create a “Social Media Audit Checklist” to see which of these packages your business needs right now?

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