Manifesto Keyword Analysis

Service Description

Manifesto Keyword Analysis by Black Shepherd Technology is a data-driven service that ensures a candidate’s promises align perfectly with what voters are actually searching for and discussing in real-time. Instead of drafting a manifesto based on guesswork, we use Natural Language Processing (NLP) to scan massive datasets—including social media conversations, Google search trends, and news archives—to identify the exact “trigger words” that resonate with the Kenyan electorate. By pinpointing whether the youth are more concerned with “hustle,” “jobs,” or “skills,” or if rural voters are focusing on “fertilizer” versus “irrigation,” we allow the candidate to optimize their language for maximum psychological impact and search engine visibility.

Beyond just word selection, this service provides a competitive “Gap Analysis” by comparing the candidate’s draft against their opponents’ published manifestos. Black Shepherd identifies which critical topics are being ignored by the competition, giving our clients a “First-Mover Advantage” to own those issues in the public eye. During the campaign, we provide weekly “Keyword Sentiment Reports” that track how the public is reacting to specific manifesto pledges. This allows the candidate to pivot their speeches instantly, dropping unpopular phrases and doubling down on keywords that are generating positive viral traction. At a fixed monthly rate of KES 85,000, this service transforms a static document into a living, breathing strategy that speaks the language of the people and dominates the digital news cycle.