The cost of a logo in Kenya varies widely, ranging from as low as KSh 500 for a very basic design to over KSh 100,000 for a comprehensive branding package from a top-tier agency. This price difference is primarily due to the type of service provider you choose and the scope of the project.
1. Factors That Influence Cost
Several key factors determine the final price of a logo design in Kenya:
- Designer’s Experience: A freelance designer who is just starting out will charge significantly less than a seasoned professional with a decade of experience and a strong portfolio.
- Project Complexity: A simple wordmark logo with basic typography will cost less than a custom, abstract logo that requires extensive research and multiple concepts.
- Included Deliverables: The price often reflects what you get beyond the logo itself. A basic package might only include a JPG and PNG file, while a premium package offers source files, brand guidelines, and social media kits.
- Number of Revisions: Most designers include a set number of revisions in their initial quote. Exceeding this limit will incur additional charges.
- Turnaround Time: If you need a logo urgently, you should expect to pay a rush fee, which can increase the cost by 20% to 50%.
2. A Breakdown of Pricing by Service Provider
The Kenyan market for logo design can be broken down into three main tiers based on the type of provider.
Budget-Friendly: Freelancers & Online Marketplaces
This is the most affordable option, ideal for startups, small businesses, and individuals with a limited budget.
- Cost: KSh 500 to KSh 10,000
- What you get: A single logo concept, a limited number of revisions (often one or two), and basic file formats (JPG, PNG). The quality can vary significantly, so it’s essential to vet the designer’s portfolio.
- Where to find them: Platforms like Upwork, Fiverr, and local classified sites like Jiji and Pigiame.
Mid-Range: Small Design Studios
These are small teams or individual professionals who offer a more structured process and better quality control than budget freelancers.
- Cost: KSh 10,000 to KSh 30,000
- What you get: This price typically includes a few unique logo concepts to choose from, a reasonable number of revisions, and a wider variety of file formats, including the vector source file (.AI or .EPS), which is crucial for scalability. Some packages may also include a basic brand guide or business card design.
- Where to find them: Local design firms and professional portfolios on platforms like Behance and LinkedIn.
Premium: Established Branding Agencies
This is the most expensive tier, offering a comprehensive and strategic approach to brand identity. This is suitable for established businesses that require a strong, professional, and unique brand presence.
- Cost: KSh 30,000 to KSh 150,000+
- What you get: A deep-dive into your business and market, competitor analysis, multiple design concepts from a team of specialists, unlimited revisions, and a full branding kit. This includes a brand style guide, social media templates, stationery designs, and ongoing support.
- Where to find them: Reputable branding and marketing agencies in major cities like Nairobi.
3. Sample Packages and What They Include
To help you visualize what you get for your money, here are some common packages:
- Starter Package (KSh 3,000 – KSh 8,000):
- Ideal for: New ventures and micro-businesses.
- Includes: 1-2 logo concepts, 1-2 revisions, final files in basic formats (JPG, PNG).
- Professional Package (KSh 8,000 – KSh 20,000):
- Ideal for: Growing startups and SMEs.
- Includes: 3-5 logo concepts, 3-5 revisions, all file formats (JPG, PNG, PDF, AI, EPS), and possibly a simple business card design.
- All-inclusive Branding Package (KSh 20,000+):
- Ideal for: Businesses looking for a full, consistent brand identity.
- Includes: A strategic branding process, multiple custom logo concepts, unlimited revisions, a full brand guide, and a complete set of branded materials (social media graphics, stationery, and email signatures).