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Digital Marketing Fundamentals

About Course

This course will  provide student with an overview of the digital marketing landscape, including key concepts like social media marketing, search engine optimization (SEO), content marketing, email marketing, and pay-per-click (PPC) advertising.

This comprehensive online course from Black Shepherd Technologies equips you with the essential skills and knowledge to navigate the dynamic world of digital marketing. Whether you’re a business owner, entrepreneur, marketing professional, or simply looking to boost your online presence, this course will empower you to build a strong digital foundation and achieve your marketing goals.

What Will You Learn?

  • Develop a solid understanding of the core principles of digital marketing
  • Create a personalized digital marketing strategy aligned with your goals
  • Build a strong online presence for your brand or business
  • Master valuable content marketing techniques for engagement
  • Optimize your website for search engines and improve organic ranking
  • Execute effective social media campaigns on various platforms
  • Leverage email marketing for lead generation and customer nurturing
  • Gain insights into the world of PPC advertising
  • Analyze and measure digital marketing performance
  • Stay ahead of the curve with emerging trends and tools

Course Content

Introduction to Digital Marketing
What is digital marketing and why is it important? The digital marketing landscape: key channels and trends Setting SMART goals for your digital marketing strategy Understanding your target audience and buyer personas

  • Defining Digital Marketing
  • The Digital Marketing Landscape
  • SMART Goals for Success
  • Understanding Your Audience
  • Conclusion

Student Ratings & Reviews

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2 months ago
Understanding your target audience is crucial,
and this course emphasized its importance. Learning about buyer personas was an eye-opener, and it will definitely help me tailor my marketing efforts in the future. Great Short Course