A Kenyan SEO Service Success Story
It’s always a thrill for us when we get to work with a company that has both a great product and a strong commitment to quality. That’s exactly what we found with Jumuia Furniture Limited, a fantastic local brand known as the Best Store for all Furniture Needs in Kenya. They came to us with a clear challenge: despite their incredible products and a growing local reputation, they were struggling to get noticed online. Their website wasn’t attracting the traffic it deserved, and they were losing potential customers to competitors who had a stronger digital presence.
This is where my team and I at Black Shepherd Technologies stepped in. We knew their problem wasn’t a lack of quality, but a lack of visibility. Our mission was to bring their beautiful, trusted brand to the forefront of online searches.
Our Strategy: Beyond the Basics
We didn’t just offer them a one-size-fits-all solution. Our first step was to conduct a comprehensive digital audit. We spent time with their team to understand their brand values, their unique selling points, and their target audience. This allowed us to build a tailored strategy that focused on the key areas where they could make the biggest impact.
Technical SEO and On-Page Optimization: We started by fine-tuning their website. We improved their site speed, optimized their URL structure, and made sure their product pages were fully optimized with relevant keywords. We focused on terms that their target audience was actually searching for, like “furniture store Nairobi,” “quality home furniture Kenya,” and “buy furniture online Africa.” This gave their website a strong foundation.
Strategic Content Marketing: Next, we worked with their content team to develop a blog strategy that positioned them as thought leaders in the furniture space. I helped them craft articles like:
“The Ultimate Guide to Buying Furniture in Kenya”
“Why Quality Materials are the Key to Lasting Furniture in Africa”
Local SEO Domination: We knew that a significant portion of their business came from local customers, so we made sure their Google Business Profile was fully optimized. We added detailed information, responded to reviews, and posted regular updates to their profile. This helped them show up prominently in “near me” searches, driving foot traffic and local leads.
Backlink Building: We also helped them secure high-quality backlinks from reputable websites and blogs in the design, lifestyle, and home décor niches. These backlinks acted as a vote of confidence from other trusted sources, significantly boosting their domain authority.
The Results: Tangible Growth
Within just a few months, we saw a dramatic turnaround. The results were not just impressive; they were exactly what we had aimed for.
150% Increase in Organic Traffic: We saw a massive surge in visitors coming to their site from search engines, all actively looking for what Jumuia Furniture Limited offers.
Top 5 Rankings: We successfully ranked them in the top 5 for several highly competitive, high-intent keywords, including their main target: “Best Furniture Store in Nairobi.”
30% Increase in Qualified Leads: The increase in targeted traffic translated directly into a rise in inquiries and sales.
This was a true partnership for us. We were so proud to help Jumuia Furniture Limited not only survive in the digital marketplace but to thrive in it. Their success is our success, and it’s a powerful reminder of how a smart, data-driven approach to SEO can transform a business. We didn’t just boost their rankings; we helped them build a sustainable digital future.