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BLACK SHEPHERDTECHNOLOGIES
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BLACK SHEPHERD TECHNOLOGIES / PAID ADVERTISING

Put a clear offer in front of the right audience.

Plan and manage campaigns across the platforms that fit your business, with focused creative, lead qualification and practical reporting.

Discuss your project
THE SCOPE

Practical deliverables.
A clear direction.

Every proposal is tailored to your requirements. These are the areas we can cover when scoping your paid advertising project.

01

Channel and campaign strategy

02

Meta, Google or TikTok campaign setup

03

Ad copy and creative direction

04

Audience and placement testing

05

Lead or conversion tracking

06

Regular optimisation and reporting

START WITH A GOOD BRIEF

Make the first conversation count.

Tell us what you have, what is getting in the way and what a successful next step would look like.

01

Your business

What you offer and the customers you want to reach.

02

Your starting point

Your website, accounts, assets and existing tools.

03

Your priorities

The problem you need to solve and the key deliverables.

04

Your constraints

A realistic budget, timeline and approval process.

SERVICE QUESTIONS

A little clarity.

Can you guarantee customers?

No. Sales depend on the offer, market, budget and follow-up as well as the campaign. We focus on measurable testing and qualified enquiries.

How is the project priced?

Pricing depends on scope, complexity and ongoing support. We itemise deliverables and applicable third-party costs in the proposal.

Can this connect with other services?

Yes. We can scope design, development and marketing together so your website, content and campaigns work toward the same business goals.

YOUR NEXT MOVE

A stronger digital business
starts with a conversation.

Bring your idea. We’ll help you shape the scope and the next steps.

Let’s talk
WhatsApp ↗