A one-page website, also known as a landing page or a “brochure website,” is an increasingly popular and effective option for Kenyan businesses, especially for startups, freelancers, or small businesses with a single product or service. By condensing all essential information into a single, scrollable page, it provides a clear, focused message without the complexity and cost of a multi-page site.
The cost of a one-page website in Kenya is significantly lower than a traditional website, with prices typically ranging from Ksh 15,000 to Ksh 50,000. The final price depends on the level of customization, the designer’s experience, and the specific features included.
Why Choose a One-Page Website?
A one-page website is a strategic choice that offers several benefits for businesses in the Kenyan market:
- Cost-Effective: It’s the most affordable way to establish a professional online presence.
- Fast to Develop: With a streamlined design process, a one-page site can be built and launched in a matter of days or weeks.
- Mobile-Friendly: The single-page, vertical scrolling format is perfectly suited for mobile users, who constitute the majority of internet traffic in Kenya.
- Clear Call-to-Action (CTA): All content is designed to funnel the user toward a single, specific action, such as filling out a contact form or making a phone call.
- High Conversion Rates: A well-designed landing page with a clear CTA can lead to higher conversion rates compared to a multi-page site with multiple distractions.
Key Factors that Influence the Cost
The price of a one-page website is influenced by a few key factors:
- Design and Customization:
- Template-Based (Ksh 15,000 – Ksh 30,000): This is the most budget-friendly option. The designer uses a pre-made template that is customized with your brand’s colors, logo, and content. This saves time and money on the design phase.
- Custom-Coded (Ksh 30,000 – Ksh 50,000+): A custom-coded one-page website is built from scratch. This allows for a completely unique design, specific animations, and a more tailored user experience, but it requires more development time and expertise.
- Features and Functionality:
- Basic Features: Most one-page websites include essential sections like a hero section, “About Us,” “Services,” “Testimonials,” and a contact form with Google Maps integration.
- Advanced Features: Adding more complex features will increase the cost. Examples include a portfolio gallery, a video background, a live chat widget, or integration with a CRM system.
A Breakdown of One-Page Website Costs
Here is a general pricing guide for a one-page website in Kenya:
1. The Basic Package (Ksh 15,000 – Ksh 30,000)
- Ideal for: Freelancers, consultants, and startups with a limited budget.
- Features: A template-based design with 5-7 key sections, a contact form, social media links, and a responsive layout for all devices.
- Includes: Domain registration for one year (.co.ke or .com) and basic shared web hosting for one year.
2. The Professional Package (Ksh 30,000 – Ksh 50,000)
- Ideal for: Small to medium-sized businesses that want a polished and unique look.
- Features: A semi-custom or custom-coded design, a more extensive section for services or products, a professional photo gallery, a blog section (with a few initial posts), and more advanced analytics integration.
- Includes: All features of the basic package plus a premium template or a unique design concept.
Ongoing Costs to Consider
The initial development and design fee is a one-time cost. However, a successful website requires ongoing investment to remain functional and secure.
- Domain & Hosting: Ksh 3,000 – Ksh 10,000 per year. This is the annual cost of keeping your website online and having a professional email address.
- Maintenance: Ksh 5,000 – Ksh 15,000 per year. This includes software updates, security patches, and minor content changes to ensure your site is always running smoothly.
- Content Updates: While you can manage basic text and image changes yourself, hiring a professional copywriter or designer for major updates will be an additional cost.
A one-page website is a strategic, low-cost investment that can quickly and effectively establish your business’s credibility and professionalism online, providing a strong foundation for future growth