At Black Shepherd Technologies, we thrive on helping Kenyan businesses launch and grow their digital presence. A recent project with a local entrepreneur stands out as a true success story, showcasing our systematic approach to e-commerce development. This client had a fantastic idea for a niche online store but lacked the technical expertise to bring it to life. Their goal was simple: launch a user-friendly, secure, and visually appealing online shop that would stand out in the competitive Kenyan market.
Phase 1: Planning and Discovery
Our journey began with a deep-dive consultation to understand their brand, target audience, and business goals. We worked together to define the project scope, from the desired features to the budget and timeline. This initial e-commerce website design phase was crucial for setting the right foundation. We also created a detailed sitemap and wireframes to map out the customer journey.
Phase 2: Design and Development
With a solid plan in place, our team moved into the design and website development phase. We focused on creating a clean, modern, and intuitive user interface that highlighted the client’s products beautifully. We integrated essential features such as a secure shopping cart, multiple payment gateway integrations (including M-Pesa, which is vital for the Kenyan market), and a streamlined checkout process. Our developers built the site on a robust and scalable platform to ensure it could handle future growth.
Phase 3: Launch and Optimization
The successful execution culminated in the website launch. But our work didn’t stop there. We conducted a thorough post-launch audit to identify and fix any issues and provided the client with comprehensive training on how to manage their new e-commerce platform. This included managing products, processing orders, and monitoring sales. The final result was a fully functional and ready-to-scale online store, poised for success.