The price of professional copywriting in Kenya is not a fixed rate. It is highly variable, depending on the scope of the project, the copywriter’s experience, and the billing model. Prices can range from Ksh 1,500 for a basic social media post to over Ksh 200,000 for a comprehensive website copy project.

The Three Main Pricing Models

Copywriters in Kenya typically charge clients in one of three ways:

1. Per-Word Basis: This is a common model for blog posts, articles, and content writing. The rate is set per word, and the final price is determined by the word count.
2. Per-Project Basis: This is the most common model for larger projects like website copy, sales pages, or email sequences. The copywriter and client agree on a single, fixed price for the entire project, regardless of the word count.
3. Hourly Basis: This is less common but may be used for a wide range of tasks, such as editing, proofreading, or smaller, more flexible projects.

Key Factors that Influence the Price

The final cost of your copywriting project is determined by a number of factors. A good copywriter will explain these factors to you transparently.

• Experience Level: A beginner copywriter with a limited portfolio will charge less than a seasoned expert who can demonstrate a history of successful, high-ROI campaigns.
• Type of Copy: Different types of copy require different skill sets and levels of research.
  • Website Copy: The copy for a homepage, about page, or services page is often the most critical and therefore the most expensive. It requires a deep understanding of the business’s brand, audience, and value proposition.
  • SEO Content: Blog posts and articles require thorough keyword research and optimization to rank on Google.
  • Ad Copy: Short, punchy copy for social media ads or Google Ads is a high-stakes, specialized skill.
  • Email Copy: Copy for a sales funnel or a newsletter requires a deep understanding of customer psychology and a strong call-to-action.
• Research and Strategy: A great copywriter does more than just write. They conduct extensive research on your target audience, competitors, and industry. They also develop a strategic approach to ensure the copy aligns with your business goals.
• Project Scope and Length: A single landing page will cost less than a full website copy project that includes multiple pages, a blog, and an email sequence.

Pricing Tiers for Copywriting in Kenya

Here is a breakdown of the typical costs for professional copywriting services in Kenya, based on the type of project.

1. Per-Word and Per-Piece Pricing

This model is popular for content writing and smaller projects.

• Blog Post (500-1,000 words): Ksh 1,500 – Ksh 10,000. This price varies based on the topic’s complexity and the level of research required.
• Website Copy (per page): Ksh 3,000 – Ksh 15,000+ per page. The homepage is typically the most expensive, followed by the “About Us” and “Services” pages.
• Product Descriptions: Ksh 500 – Ksh 2,000 per description. The price is determined by the level of detail and SEO optimization required.
• Social Media Captions: Ksh 500 – Ksh 1,500 per post. This is often part of a larger social media management package.

2. Per-Project Pricing

This is the standard for larger, more strategic projects.

• Startup Website Copy (5-7 pages): Ksh 20,000 – Ksh 80,000. This includes the copy for a homepage, about page, services page, contact page, and a few key service descriptions.
• Sales Page / Landing Page: Ksh 30,000 – Ksh 100,000+. A sales page is a high-value asset, and the price reflects the strategic effort and proven ability to convert visitors into customers.
• Email Sequence (3-5 emails): Ksh 15,000 – Ksh 50,000. This is for a series of emails designed to nurture leads and drive sales.

The Return on Investment (ROI)

While the cost of professional copywriting may seem high, the return on investment can be enormous. A well-written website can double or even triple your conversion rate, turning passive visitors into paying customers. A professional copywriter doesn’t just provide words; they provide a strategic marketing asset that drives business growth and sets you apart from your competitors.